Ideation & Experimentation

For a Fortune500 company, our specialists designed and facilitated a 4 month, regional EMEA ideation program.

The program's intent was to identify new routes to market, and prioritize projects to experiment with real customers in country.

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The programme entailed online ideation and coaching sessions with 45 teams from 6 countries simultaneously. The programme generated 173 ideas.

Each participating country chose 2-3 experiments to test with real customers in country.