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Innovation presents opportunity, but also extreme uncertainty.

Our specialists assist organizations in designing practical customer validation methods to de-risk the idea.

Ideas are cheap, execution matters

Apart from validating the Customer Desirability, Technology Feasibility and Business Viability of the value proposition, our specialists also ensure the Team's Ability to capture and deliver the value to customers.

Our specialists have experience as founders, instructors and mentors in various Acceleration, Incubation and Venture Building programs globally.

We are able to support organizations in obtaining grants and subsidies through our accreditation as Certified Singapore Management Consultants (link)



Ideation, Validation, Experimentation

  • Customer-problem discovery and validation

  • Ideation

  • Market research (Primary & Secondary research)

  • Business model generation and validation

  • Critical assumptions prioritization & mapping

  • Prioritize, design & run customer experiments

  • Pitch creation and coaching

Deep-Tech Startups/Research Teams

  • Technology translation (Technology to Customer Value)

  • Technology scouting

  • Product development roadmap

  • Grant writing

The Value Approach

An idea evolves into a value proposition when one validates:

1. The desirability by a customer

2. The feasibility to create it

3. The viability of the business 

And most importantly, the 

4. The teams ability to deliver on 1,2,3 successfully 


All our engagements ensure the implementation of the approach by focusing mindsets and cultures on the 4 criteria.

Value Framework.png
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